Episode 14: Julia is a social media consultant, and strategic communications consultant, who helps nonprofits find success online! She is focused on the unique needs of support and resources for no…
I have one, big, fat problem with social media measurement - and a better way to do it.
I just supported #GivingTuesday 2014 on @ThunderclapIt // @GivingTues
I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants.
In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful.
Hard to read, useless, spammy and worst of all – BORING.
This is my public service…
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!
Can you imagine if Coca-Cola or Nabisco lost 70% of their customers every single year? They…
Still doubting the power of social media?
Check out this neat interactive infographic from Digital Insights.
Some of the more mind-blowing findings:
75% of the engagement on a Facebook post happens in the first 5 hours – so post frequently (more than once per day if you can);
44% of Twitter users have never sent their own tweets, but don’t discount them – they are following others, clicking on…
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media?
The infographic also includes quotes and tips from nonprofit online engagement specialists and marketing managers.
Find more great infographicson…
Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy.
What is Visual Marketing?
Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king.
Why is it important?
Learn how to prepare a social marketing campaign that helps tell your story using social media.
Nonprofits tell a lot of stories. But are they the right ones, told in the right way? Here are nine mistakes you could be making.
It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube.
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided.
I always say that quality beats quantity any day…
Almost every article I read about online fundraising and online giving starts out something like this:
Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.
I frequently see quotes like this one, from a recent Philanthropy.com article:
“I have yet to see pure online fundraising really take off,”…
Online fundraising should be a major part of your strategy this year.
M+R and the Nonprofit Technology Network (NTEN) studied 53 nonprofitsand found…
I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a step mom and two mothers-in-law).
As a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart.
I decided to do a cursory search on Pinterest – where I find 99% of my ideas for gifts and things to buy. I searched for “Mother’s Day nonprofit” and found some…