Free Webinar: Using Social Media to Strengthen Donor Relationships
What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

NEW POST —> What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

We Are Market Basket

Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently.

Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into too much detail about the recent goings-on, but in the last few weeks, the beloved former-CEO…

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Are You Totally Missing the Point of Social Media?

NEW POST —> Are You Totally Missing the Point of Social Media?

Are You Totally Missing the Point of Social Media?

I know a lot of nonprofit professionals and marketing professionals. They have two things in common.

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?)

I think they are missing the point.

To illustrate: Here are 3 common questions I receive every day in my inbox and in my Twitter feed:

“How can I get 10,000…

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Episode 14: Julia Campbell - Social Media Consultant and Strategic Communications Consultant
 
I was interviewed for the Women Leaders Entrepreneurs Network Show and had a lot of fun. Check out the interview here.


My Big Fat Problem With Social Media Measurement
#GivingTuesday 2014

I just supported #GivingTuesday 2014 on @ThunderclapIt // @GivingTues

5 Quick Ways to Improve Your Nonprofit Email Newsletter

NEW POST —> 5 Quick Ways to Improve Your Nonprofit Email Newsletter

5 Quick Ways to Improve Your Nonprofit Email Newsletter Today

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants.

In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful.

Hard to read, useless, spammy and worst of all – BORING.

This is my public service…

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4 Ways to Use Social Media to Strengthen Donor Relationships

NEW POST —> 4 Ways to Use Social Media to Strengthen Donor Relationships

4 Ways to Use Social Media to Strengthen Donor Relationships

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.

The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

Can you imagine if Coca-Cola or Nabisco lost 70% of their customers every single year? They…

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Nonprofits, are you still doubting the power of social media?

NEW POST —> Nonprofits, are you still doubting the power of social media?

Still doubting the power of social media?

Check out this neat interactive infographic from Digital Insights.

Some of the more mind-blowing findings:

75% of the engagement on a Facebook post happens in the first 5 hours – so post frequently (more than once per day if you can);

44% of Twitter users have never sent their own tweets, but don’t discount them – they are following others, clicking on…

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Which Nonprofit Causes Rule Social Media?

NEW POST —> Which Nonprofit Causes Rule Social Media?

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media?

Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects. The findings may surprise you!

The infographic also includes quotes and tips from nonprofit online engagement specialists and marketing managers.

Who Rules Social Media

Find more great infographicson…

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Storytelling tip

Storytelling tip

(Source: recitethis.com)

10 Ways Nonprofits Can Succeed with Visual Marketing

NEW POST —> 10 Ways Nonprofits Can Succeed with Visual Marketing

10 Ways Nonprofits Can Succeed with Visual Marketing

photo credit: helgabj via photopin cc

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy.

What is Visual Marketing?

Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king.

Why is it important?

To succeed…

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Nonprofit Storytelling with Social Media | Nonprofit Ally
Is Your Nonprofit Making These 9 Storytelling Mistakes?
10 Ways to Build Loyalty Among Your Online Community Members

NEW POST —> 10 Ways to Build Loyalty Among Your Online Community Members

10 Ways to Build Loyalty Among Your Online Community Members

photo credit: Pawstruck.com via photopin cc

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube.

Building up sheer numbers of Likes and views, without motivating people to take action, is misguided.

I always say that quality beats quantity any day…

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