The 4 Questions You Need To Answer When Raising Money Online

The 4 Questions You Need To Answer When Raising Money Online

Raising money online seems to confound many nonprofits, especially smaller ones.

The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money.

As with any kind of fundraising campaign or appeal, you are putting the cart before the horse if…

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5 Kinds of Facebook Posts that Work for Nonprofits
Is A Donate Button Coming To Twitter?
Is A Donate Button Coming To Twitter?

photo credit: mkhmarketing via photopin cc

The ability to donate directly inside Twitter may be coming to a nonprofit near you!

Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets.

The company aims to encourage shopping directly from your mobile device – “sellers will gain a new way to turn the direct relationship they build with their followers…

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The Internet Slowdown is coming, and it's going to be huge.

fight4future:

Hey there,

Exciting news! The Internet Slowdown net neutrality protest planned for September 10th is really taking off. This morning, a dozen of the world’s largest websites announced that they’re joining in a big way. Sites you know and love like Etsy, Kickstarter, Wordpress, Vimeo,…

Social Media & Your Small Business [PRESENTATION]

Social Media & Your Small Business [PRESENTATION]

On Tuesday I provided a presentation to the Revere Chamber of Commerce – here are the slides.

In this slideshow, you will learn:

**The impact of social media on business – yes, it can be used for marketing!

**Creative ideas for using social media to promote your business

Social Media & Your Small Business from Julia Campbell

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One Fundamental Thing Nonprofits Need To Know About Social Media

NEW POST—> One Fundamental Thing Nonprofits Need To Know About Social Media

Nonprofit Social Media

photo credit: mkhmarketing via photopin cc –>

One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN).

Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology.

The most important point Amy makes is regarding…

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Social Media Slacktivism or Something Bigger?

NEW POST —> Social Media Slacktivism or Something Bigger?

Social Media Slacktivism?

photo credit: slworking2 via photopin cci

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical?

I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out to new supporters.

WBUR presents two viewson the Ice Bucket Challenge: , one against, written by surgeon…

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10 Qualities You Need To Become A Stellar Nonprofit Storyteller

NEW POST —> 10 Qualities You Need To Become A Stellar Nonprofit Storyteller

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits.

When done strategically and in harmony with online channels, storytelling can and will help you raise more money and strengthen relationships with your supporters.

Great nonprofit stories:

*Convey impact and outcomes;

*Elicit emotion and…

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6 Proven Methods To Get More Social Media Shares

NEW POST —> 6 Proven Methods To Get More Social Media Shares

6 Proven Methods To Get More Social Media Shares

We all know that sharing is the gold standard of social media.

Likes and comments are all well and good, but getting someone to share, to retweet, to repin, to regram – that is what exposes your content to a wider audience. Sharing is more powerful as it requires more engagement than passively, scrolling, reading or even clicking “like” on a post.

When a member of your online community shares…

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What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

NEW POST —> What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

Ice Bucket Challenge

I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease.

From Boston Mayor Marty Walsh to  Scott Brown to Wally the Green Monster (Red Sox mascot), people around the state, and the nation, have been stepping up to the #IceB…

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How To Use Social Media To Connect With Donors & Supporters

{WEBINAR} How To Use Social Media To Connect With Donors & Supporters

Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors.

The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here.

I have embedded the slides from SlideShare below. Let me know what you think!

[slideshare…

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It’s Never Too Early To Start Your Year-End Fundraising Campaigns

NEW POST —> It’s Never Too Early To Start Your Year-End Fundraising Campaign

September is the ideal time to begin your end-of-year fundraising campaign.

Donations jump 163% in December, and the average gift size increases by 36%!

So what are you waiting for?

This neat infographic from Salsa Labs features details about end-of-year giving and more.

They also have a helpful free e-book you can download, called the Essential Guide to Year End Fundraising for Nonprofits of All…

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You Can Now Save Links On Facebook To Read Later - And It’s Awesome

NEW POST —> You Can Now Save Links On Facebook To Read Later - And It’s Awesome

Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later?

I used to take screen shots of the post on mobile and then have to remember to check my photos later to find the information.

Now I can save these posts within Facebook, with just one click of a button!

The new Facebook “Save” feature works well and is…

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Free Webinar: Using Social Media to Strengthen Donor Relationships
What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

NEW POST —> What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

We Are Market Basket

Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently.

Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into too much detail about the recent goings-on, but in the last few weeks, the beloved former-CEO…

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