**[Click here to register](https://www1.gotomeeting.com/register/557547416)** Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors. **[Click here to register](https://www1.gotomeeting.com/register/557547416)**
Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently.
Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into too much detail about the recent goings-on, but in the last few weeks, the beloved former-CEO…
I know a lot of nonprofit professionals and marketing professionals. They have two things in common.
Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?)
I think they are missing the point.
To illustrate: Here are 3 common questions I receive every day in my inbox and in my Twitter feed:
“How can I get 10,000…
Episode 14: Julia is a social media consultant, and strategic communications consultant, who helps nonprofits find success online! She is focused on the unique needs of support and resources for no…
I have one, big, fat problem with social media measurement - and a better way to do it.
I just supported #GivingTuesday 2014 on @ThunderclapIt // @GivingTues
I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants.
In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful.
Hard to read, useless, spammy and worst of all – BORING.
This is my public service…
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!
Can you imagine if Coca-Cola or Nabisco lost 70% of their customers every single year? They…
Still doubting the power of social media?
Check out this neat interactive infographic from Digital Insights.
Some of the more mind-blowing findings:
75% of the engagement on a Facebook post happens in the first 5 hours – so post frequently (more than once per day if you can);
44% of Twitter users have never sent their own tweets, but don’t discount them – they are following others, clicking on…
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media?
The infographic also includes quotes and tips from nonprofit online engagement specialists and marketing managers.
Find more great infographicson…
Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy.
What is Visual Marketing?
Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king.
Why is it important?
Learn how to prepare a social marketing campaign that helps tell your story using social media.
Nonprofits tell a lot of stories. But are they the right ones, told in the right way? Here are nine mistakes you could be making.
It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube.
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided.
I always say that quality beats quantity any day…