Raising money online seems to confound many nonprofits, especially smaller ones.
The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money.
As with any kind of fundraising campaign or appeal, you are putting the cart before the horse if…
Facebook is still worth it for nonprofits, especially if you use these 5 types of posts.
The ability to donate directly inside Twitter may be coming to a nonprofit near you!
Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets.
The company aims to encourage shopping directly from your mobile device – “sellers will gain a new way to turn the direct relationship they build with their followers…
Exciting news! The Internet Slowdown net neutrality protest planned for September 10th is really taking off. This morning, a dozen of the world’s largest websites announced that they’re joining in a big way. Sites you know and love like Etsy, Kickstarter, Wordpress, Vimeo,…
On Tuesday I provided a presentation to the Revere Chamber of Commerce – here are the slides.
In this slideshow, you will learn:
**The impact of social media on business – yes, it can be used for marketing!
**Creative ideas for using social media to promote your businessSocial Media & Your Small Business from Julia Campbell
One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN).
Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology.
The most important point Amy makes is regarding…
Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical?
WBUR presents two viewson the Ice Bucket Challenge: , one against, written by surgeon…
Great nonprofit stories:
*Convey impact and outcomes;
*Elicit emotion and…
We all know that sharing is the gold standard of social media.
Likes and comments are all well and good, but getting someone to share, to retweet, to repin, to regram – that is what exposes your content to a wider audience. Sharing is more powerful as it requires more engagement than passively, scrolling, reading or even clicking “like” on a post.
When a member of your online community shares…
I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease.
Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors.
I have embedded the slides from SlideShare below. Let me know what you think!
September is the ideal time to begin your end-of-year fundraising campaign.
Donations jump 163% in December, and the average gift size increases by 36%!
So what are you waiting for?
This neat infographic from Salsa Labs features details about end-of-year giving and more.
They also have a helpful free e-book you can download, called the Essential Guide to Year End Fundraising for Nonprofits of All…
Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later?
I used to take screen shots of the post on mobile and then have to remember to check my photos later to find the information.
Now I can save these posts within Facebook, with just one click of a button!
The new Facebook “Save” feature works well and is…
**[Click here to register](https://www1.gotomeeting.com/register/557547416)** Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors. **[Click here to register](https://www1.gotomeeting.com/register/557547416)**
Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently.
Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into too much detail about the recent goings-on, but in the last few weeks, the beloved former-CEO…