There is a misconception that the work of social media is easy – simple posting and tweeting.
How hard can it be?
If you do it well, it is much more than that.
Mark Smiciklas, Digital Strategist at Intersection Consulting, Ltd., created a great infographic depicting how much time organizations invest in social media management.
He examined a typical social media workflow in a 40 hour work week.…
Let your customers know more about you - here are 5 types of stories your business should be telling on Pinterest.
Twitter is changing its look, and like it or not, your nonprofit better be ready.
As more and more social networking sites move towards the Facebook Timeline look – think big cover photo and prominent profile picture – the importance of gathering and creating eye-catching visuals becomes even more important.
Here are 4 ways you can set yourself apart using the new Twitter layout.
Despite the many benefits of blogging, most nonprofits have yet to jump on the bandwagon. This presents an opportunity for your organization to stand out from the crowd and differentiate yourself.
Here are my top 10 tips for a successful nonprofit blog.
This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy.
Some of the more interesting findings:
Email continues to account for about a third of online fundraising revenue.
Online giving increased 14% over 2012 totals.
Monthly website traffic grew by 16% in 2013.
Having a hard time taking control of your time? Check out my Social Media Productivity Tools for Nonprofits.
I had the distinct pleasure of being interviewed by Cynthia Sanchez of the Oh So Pinteresting podcast and blog – the topic: Tight Budgets and Schedules: How Nonprofits Can Use Pinterest
Listen to the podcast here:
In the podcast, we discuss with the issues of tight budgets and tight schedules, the unique place for nonprofits on Pinterest, a simple step for starting out, some easy ways to use…
Nonprofits are jumping on social channels in greater numbers. The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%).
However, not every…
It is possible to create eye-catching graphics for your nonprofit without using PhotoShop or Publisher! Here’s how.
I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book!
Is this the look you get when you bring up social media at your nonprofit?
There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives.
Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.
Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.
So why are most nonprofits so bad at storytelling?
I think the reason is that many nonprofit…
Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you.
The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6%
Most notably, online giving is on the rise. It grew 13.5% in 2013, compared to 2012!
Having been a one-woman development department at a small, community-based nonprofit organization earlier in my career, I understand the challenges faced by small shops, especially when it comes to major gift solicitation.
I had no formal fundraising training…
If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board.
Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause.
However, developing Group Boards yourself and inviting others to pin is an even better way – yet vastly underutilized by nonprofits on Pinterest.
You can tell a board is a…